Outsource Lead Generation and Appointment Setting 
Multinational companies based in Australia1 and other countries that have adapted outsourcing for lead generation and appointment setting have been gaining favorable grounds in tandem with telemarketing contractors coming from top outsourcing countries like India, Indonesia, China, and the Philippines.2
Foremost among the advantages gained through outsourcing are cost saving and other efficiency measures that have contributed to the company’s overall productivity. Outsourcing has time and again proven that basic services obtained online and via non-native Australian personnel or third parties have become more economically auspicious than anything else. Other advantages of outsourcing include the following:
The Absence of Capital Outlay
In outsourcing, companies do not have to purchase expensive equipment or rent additional telemarketing office rooms to house the added personnel that will handle basic services like appointment setting. Moreover, other services like accounting, web designs, and the like can be handled by online Virtual Assistants (VA) and programmers. In outsourcing, office rentals and the peripheral costs that go with it are eliminated.
A Practical Approach
In outsourcing, a company can easily sever the services of a telemarketer contractor that fail to comply with the expectations of the employer. In companies such as FreeMyCloud for example – a worldwide venue for both contactors and employers, both parties can terminate contracts without affecting any existing legal restraints that would have been in place in a traditional employer-employee office set-up. A flawed marketing strategy for example made by an employee in a typical office which can bog down much of the company’s resources can easily be changed by the employer. Such problems can easily be remedied in less time at a much lower cost.
A Pool of Talent
Telemarketers as well as article writers, web designers, data encoders, and SEO’s are among the services being offered by contractors in the world of outsourcing. Many of these contractors have developed their skills in line with their own niches. Outsourcing employers can even gain access to a telemarketing contractor’s work experience, portfolios, competencies, and even work attitudes at a glance and can choose from among hundreds, if not thousands, of online telemarketing pool of talents at practically much lower labor cost and lesser amount of time.
Shortlist of Potential Leads
Anyone involved in telemarketing is aware of the futility of having dead or cold leads. In real estate for example, coming up with potential leads in the hundreds is time consuming but leads to a good networking system wherein what were previously considered as cold leads have become potential leads in time. Outsourced telemarketers are focused on specific marketing niches that have “potential” leads that employers can avail of, thus increasing the company’s marketing “prospects”.
Cost Efficiency
Company savings is probably the best feature of outsourcing. Traditionally, a worker receives a wage and other benefits, taxes, social security, allowances, overtime pays, etc.; but all of these are eliminated in outsourcing.3 Furthermore, a telemarketing building and the state of the art equipment that goes with it may cost millions. But in outsourcing these exorbitant costs are placed on the nil.
The advantages of outsourcing far outweigh its disadvantages. Although some are of the opinion that there is less quality when services and products are outsourced, 4 this new and developing industry practice in lead generation and appointment setting is helping many of the companies not just in Australia, but also in the UK, US, and even Japan.
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